Business Development Manager

Location: Sydney

  • Deliver industry leading technical solution
  • Join an award winning, national company
  • Get support from a “customer first” team 


Are you a talented, resilient and experienced technical sales professional? Are you driven to chase opportunities until you get your ‘win’, and challenge barriers that normally daunt others? You might just be exactly our kind of BDM!


This position will focus on developing long-term sustainable partnership opportunities across broad industrial and retail industries through our leading range of mobile, desktop and industrial label print solutions. You will be instrumental in building and converting a NSW state based sales pipeline with medium to high end customers.


About insignia:


insignia is a leading national distributor of industrial labelling and coding equipment solutions. We are a label manufacturer with almost 50 years’ experience in the Australian packaging market.  We have multiple production and warehousing facilities across the country, supported by national sales and technical service offices. A subsidiary of the Winson Group, we are renowned for quality, innovation and progressive customer solutions and relationship management. We have a strong history of success, are growth focused for the future, and value and respect individuals within our business.


About you:


We are seeking an experienced, self-motivated, resilient individual who can drive new business growth in the Thermal Printing, Data Capture and Enterprise Mobility sectors of our business, with a strong focus on medium to high end customers. A “hunter” by nature, you are the sort of person who can make a phone call to any company, meet the key stakeholders, and gain their buy-in immediately. You will know your product range and have a nous for tech-based solutions, be well presented, an excellent relationship builder, and have demonstrated B2B sales experience in Technical, Hardware or related industries.


Most importantly, you will also demonstrate the confidence and ability to present, negotiate and close lucrative deals while forging strong relationships with end users and suppliers. A team player with a corporate mind-set, you will also be comfortable with a collaborative and multi-channel delivery process.


More about the role:


You will benefit from a variety of sales tools at your disposal and the ongoing support from a corporate team that drives marketing campaigns to ensure your success. Other responsibilities will include:


  • Prospect and contact new customers, actively pursue leads, and qualify sales potential;
  • Manage a sales pipeline; balance short, mid and long term opportunities to meet targets;
  • Provide input into Business Development Plans for allocated territory and execute strategies;
  • Build and maintain specialised knowledge of products within the Systems and Labels range.


For more information about the role, view the Position Description.


This role promises challenge and variety in every day, with the opportunity to work with like-minded business professionals.


If this sounds like you, we want to hear from you today! Remuneration for the position will be set commensurate with your experience, and will include a base salary, on target and stretch commission, as well as car and fuel allowance.




If you are interested in this opportunity, please submit your application below. Note: applicants must have unlimited working rights in Australia.


For more information about our organisation, visit our website at



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